Traffic generating tons, which is a half-finished work. In normal circumstances, only 10% or less of flow into the enterprise's sales. Is there a percentage target existing technology converts more traffic? Yes, in the page design efforts can help you more percentage of traffic into sales. When you run an e-commerce website, this is especially important.
How can we improve Web design?
General landing page, pricing or product pages, in particular the need to improve the candidate page. Products should be categorically show, and the page should be used to narrow your search. Avoid requiring a sign before entering to the order page. Pricing should be transparent, each pageshould includes a provision to display the total cost, and adds each product for the user. Important that does not include any hidden costs for payment before the page. Grid design pricing page, features to help you compare different packages for customers. Added discounts, free, money back guarantee, and so on. Priced parts right at the top of. Include the price of package voices and high profile customer list under display. Highlight package, this is the first choice for most users.
How can we measure effectiveness?
There are several proven methods to measure page application, improve the technical effectiveness of the conversion rate. A/b testing is the most common testing methods. In this method, design masters for two different landing pages to create and upload to your Web site. However, any user can view a Web page, not at the same time there is only one. An analysis of the conversion rate from a Web page to determine the appropriate design. Another way, multivariate testing, and allows network administrators to analysis of multiple variants of the same page and helps determine the final version.
There are many off-the-shelf tools, conversion rate testing of the application in the market. However, Google analysis of data for detailed analysis to help identify changes that may occur. Funnel conversion and bounce rate of site specific pages of the site, more people left the site in detail.
Keywords required to use PPC activity, webmaster, it can be concluded that a good transportation Web site. Since all the tourists by PPC campaign is probably not the target audience, it may end up bouncing access. Long-term position of the keywords in the search results are only an effective SEO techniques work, and in turn drive target visitors page. Finally, landing page optimization techniques will help your potential customers into the masses of tourists.
